I’m a copywriter, journalist, and overall wordy person who sells complex concepts to wider audiences.

I currently work as Creative Copywriter for Dutch location specialist TomTom. My journalistic work has appeared in publications like VICE, Refinery29, Business Insider, Stylist, and more. I'm the former editor-in-chief of the writing team at Slim Radio - a multicultural platform established by students in Amsterdam.

I’m an unabashed nerd who gets excited about even the most obscure topics. That’s why I write about maps, online communities, food, mental health, and everything in between.

I excel at all things copy — from emails and social media to holiday cards and product packaging, from writing to proofreading, from being a designer’s favorite sidekick to a client’s dream.

Born and raised in India, I lived in Nigeria and Denmark before finding my feet in the Netherlands.

​Please browse the menu above to view examples of my work.