Social media
Be it pop culture references, old and new meme formats, clever quips or opening lines that’ll convince people to read an entire caption — I’ve equipped my copy toolkit with all the essentials of ‘engaging’ social media content.
Organic social for TomTom GO Navigation app (B2C) — a mobile navigation app
In-creative copy and captions for static Instagram posts and reels
Paid social for TomTom GO Navigation app (B2C) — a mobile navigation app
In-creative copy for video ads
Paid social for TomTom Navigation SDK (B2B) — a software developer kit
In-creative and ad copy for LinkedIn ads
The main challenge was to ensure the copy speaks to developers and decision makers at fleet management software companies who’d actually use the product instead of reading like it was aimed towards fleet managers or drivers.
Organic social for You’re Wonderful Project; (B2C) — an NGO working to destigmatize mental health and make it more accessible in India
In-creative copy and caption for Instagram carousel posts
